Adva Reason

Logos to identify green products and packaging are becoming increasingly common, but as manufacturers use a library of more or less similar themes and design devices to indicate how “eco-friendly” their products are such as the green colourway itself, the recycling symbol, nature images etc, the problem will arise of keeping their company logo design looking unique, that after all is the primary function of a logo, especially in the highly competitive consumer food and drink marketplace.While such green logos and devices have the benefit of providing an immediate indication of green efforts, a plethora of them could lead to consumer confusion and conflict between several brands.

Organisations that have developed their own branded logo do not want others to use it, which means consumers will be forced to make environmental choices, not on the basis of recognised symbols which indicate a product is recyclable for example, but on lots of new, little logos featuring trees, bunnies, whales, dolphins, tractors etc.Manufacturers in the food and drink sectors especially will have to have to keep the environmental information given in their packaging clear and straightforward so people can throw it away in the correct way. A green logo in itself is a good thing as it will aid consumer understanding of the efforts made by the company, whether that’s in ethical sourcing, sustainability or recycling of packaging, but it must be explained in very clear terms what that symbol means and what it represents. read more »