Top Newspaper Hates SEO
Recently there have been a lot of claims by certain people that a business doesn’t need SEO if the site was built up for people. What on earth does this even mean for goodness sake!
A very well known, national newspaper has actually stated that they do not need SEO because of the superb rankings that they are getting. Well I have just had a little peek into some of their rankings and yeah they rank in the top 10 for newspaper and news but they aren’t in the top 5 which means they are certainly in need of some SEO.
Of course the main point here is that the company will be publishing fresh content on the site all of the time which of course is partly why they are doing well in the serps, try telling an e-oommerce site that they do not need SEO, it is stupid. The guy clearly understands what he is on about to a certain extent but clearly he doesnt know everything. I could perhaps see his point if they were ranking well but the fact is they aren’t doing very well at all which means he is not doing a great job. SEO not needed, fat chance!
A lot of companies that are starting out on the web actually need SEO to bring in customers to them. One of the best things to do is contact an SEO engineer just to see how much things could be costing you as it is alwasy worth asking. On top of this a lot of the time the problems will actually come from poor web design which is why more often than not an SEO Team will have web designers there to help out on the sites they are working on.
So in conclusion I think that it has to be said that it is very rare that a company will not need the help of an SEO and even coming from the guy that says you do not need it the rankings on the site itself tell me otherwise.